The mark consists of a quadrilateral-shaped bottle label having a rounded top side. The outer portion of the sides and rounded area appear in golden beige, with an interior area outlined by a thick brown line that traces the interior of the sides and rounded area, and makes up most of the bottom side of the label. A thin brown line traces the interior of the sides and rounded area between the outer golden beige portion, and an inner golden beige portion just before the brown-outlined interior area. Another golden beige line outlines the interior of the thick brown outline. Within this area is a red quadrilateral along the bottom, another thin golden beige line appearing above it, and a thin brown line bordering another interior area. This area contains a red and brown top area behind an image of a mountain range appearing in white with golden beige shading, underneath which is the wording "ARARAT", with white letters having golden beige shading along some edges, and a brown outline. There is a golden beige background in this inner area. Beneath "ARARAT" is the stylized wording "VASPURAKAN" in brown letters with white outline, and non-Latin characters in brown letters with white outline that transliterate to "VASPURAKAN" below that. Along the bottom edge of the inner area is a series of curving and looping vines in brown, each having the image of a bird or a person, outlined in brown, within the curve.