The mark consists of a quadrilateral-shaped bottle label having a rounded top side. The outer portion of the label appears in golden beige, with an interior area outlined by a thick black line that traces the interior shape of the label, and also has a bottom portion with a black background. A thin brown line traces the interior shape of the label between the outer golden beige portion, and an inner golden beige portion just before the black-outlined interior area. Within the black background of the interior is a series of men in chariots being led by horses, with additional men on foot in front of two of the chariots. The men, horses, and chariots all appear in golden beige with black outline and detailing. Beneath them is a dark brown quadrilateral outlined by a thick golden beige line. Above them is an area outlined in a thin golden beige line, followed by a thin black outline forming an inner area. This area contains a claret and black top area behind an image of a mountain range appearing in white with golden beige and brown shading, underneath which is the wording "ARARAT", with white letters having brown shading along some edges, and a black outline. There is a golden beige background in this inner area. Beneath "ARARAT" is the stylized wording "NAIRI" in black letters with white outline, followed by a black dot outlined in white, and then non-Latin characters in black letters with white outline that transliterate to "NAIRI".