Computer software for providing and presenting location-based or object-related information; computer software for product visualization for commercial and industrial use; computer software for maintenance of commercial and industrial products and installations; computer programs, in particular, database programs for use in integrating product data and specifications for commercial and industrial use; computer programs, namely, augmented reality programs for commercial and industrial use; computer programs used for authoring purposes for creating location based content and augmented reality applications; computer programs for developing and providing geographical information services for Internet and mobile devices; computer programs for developing and operating navigation systems for vehicles for commercial, industrial. and military use; computer programs for developing and operating simulation systems for training; computer programs, namely, computer games; recorded computer programs featuring educational programs in the field of augmented reality, science, culture, history, games, and commissioning, maintenance and training with respect to commercial products or industrial products and processes; computer hardware and parts thereof; communication and telecommunication apparatus and instruments, namely, PDAs, smartphones, tablet PCs, head-mounted displays, apparatus for transmission of communication and mobile phones; software for uploading, transferring, processing and enlarging media objects and other digital contents, including text, documents, photos, images, video and sound, 3D models and 3D animations; computer software for transferring sound and images via communication networks; computer software for meta data tagging and website tagging; apparatus for recording, transferring and reproducing sound and images; data processing apparatus and computers, namely, computers and computer software for transferring and synchronizing data between mobile communication apparatus; electronic hand apparatus, namely, PDAs, smartphones, tablet PCs, apparatus for transmission of communication, and mobile phones for wireless transfer of data and/or speech signals; computer communication software for synchronizing, transferring and commonly using data, including data with respect to maintaining an electronic calendar, contents of messages between one or more electronic hand apparatus and/or data stored in a computer or related thereto

Advertising; providing information in trade and business matters; consumer advice service, namely, providing commercial information, advice and product recommendations for consumers; rental of advertising space; data search in computer files for third parties, namely, systemization of data in computer databases depending on context information and personal relevance; demonstrating goods for advertising purposes; price comparison services; compilation of information in computer databases; distribution of advertising material; business information services; online advertising via a computer network; opinion research; product presentation in communication media for retail purposes; publication of advertising texts; public relations; updating of advertising material; sales promotion for third parties; rental of advertising space in communication media

Telecommunications services, namely, providing multiple user access to an Internet platform for electronic commerce and providing multiple user access to an e-commerce platform in the Internet; internet services, namely, providing multiple user access to information on the Internet and for transferring information, texts, drawings and images on goods and services in the Internet and providing multiple user access to search engines, namely, search engines permitting a user to search for information in the Internet or in electronic databases by providing search criteria in the form of keywords, images or locations; telephone voice messaging services, namely, acquiring, forwarding, processing of telephone calls, telefax messages, e-mails and messages left on an Internet homepage; providing multiple user access to an online telecommunications platform for accessing an Internet shopping channel; providing multiple user access to the Internet; providing access to electronic databases in computer networks; providing multiple user access to the Internet for accessing GPS navigation services in the Internet; email services; wireless telecommunication services, in particular telecommunication services permitting a user to transmit and/or receive messages via a wireless data network; data telecommunication via the Internet, namely, transfer of data via telecommunications for uploading, publishing, indicating, reproducing, labeling, blogging, commonly using or other providing of electronic media or information; webcasting; providing online discussion forums and electronic communication panels in the nature of chat rooms and electronic message boards and Internet forums all for the transmission of messages in the field of topics of general interest, augmented reality, product information, cultural events, points of interests and for transferring messages, images, sound. geographic information, geo tagging and other data between computer users; provision of access to data or documents in the nature of digital images stored electronically in central files for remote consultation; wireless transfer of data, namely, services permitting the user to transmit and/or receive messages via a wireless data network by using a portable electronic pocket device; telecommunication services, namely, transmission and receiving of speech communication via a wireless data network by using a portable electronic pocket device; broadcasting radio and television programs; news agencies, namely, transmission of news items to news reporting organizations; providing of mobile and stationary telecommunication channels and communication via mobile telephone; speech communication services via mobile telephones or other mobile devices; data telecommunication services, namely, transfer of data by radio, telecommunication and satellite; providing access to a global computer network for downloading computer software, computer programs and information; e-mail services; providing multiple user access to data in the Internet; providing multi-user access to a worldwide computer information network; providing access to information stored electronically in central files for remote consultation; providing information and advice with respect to the aforementioned services via the Internet and other electronic networks; electronic transmission of images in the nature of photos; rental of access times to databases available on global computer networks

Education services, namely, providing workshops, seminars, and electronic tutorials in the field of augmented reality, visual search, development of mobile augmented reality applications for the fields of entertainment, industry, commerce, gaming and education, and location-based provision of information; education services, namely, providing training on the subject of augmented reality, visual search, development of mobile augmented reality applications for the fields of entertainment, industry, commerce, gaming and education, and location-based provision of information; entertainment services, namely, providing online computer games in mobile wireless form and providing online location-based computer games, arranging and conducting live interactive scavenger hunt gaming adventures; entertainment services, namely, providing information in the fields of educational and cultural special events and festivals, leisure activities, history, education and booking of seats for performances; provision of non-downloadable electronic publications in the nature of electronic books, magazine, journals, manuals, and articles on the subject of augmented reality, visual search, development of mobile augmented reality applications for the fields of entertainment, industry, commerce, gaming and education, and location-based provision of information featuring information on virtual communities, social networks, locations and/or businesses; publishing print media in the nature of printed matter not for advertising purposes on the subject of augmented reality, visual search, development of mobile augmented reality applications for the fields of entertainment, industry, commerce, gaming and education, and location-based provision of information featuring information on virtual communities, social networks, locations and/or businesses; photography services; online publication of photographs for the sharing of photographs, namely, online publishing of digital photographs; online publishing of publications in the form of electronic books, magazines, newspapers; online providing of interactive computer games via computer networks and worldwide communication networks; providing information in the fields of entertainment, motion pictures, music, sports and education via computer networks and global communication networks; providing entertainment information; providing education information; providing all aforementioned services via the Internet and other electronic networks

Design and development of computers and computer programs, in particular for mobile, computer-assisted information systems; technical support and consulting services pertaining to the development of data processing programs, namely, maintenance, adjusting and updating of computer programs; rental of computer software for utilization via electronic data networks, in particular the Internet; technical development and advisory services in the field of mechanical engineering, automotive engineering and aeronautical engineering; technology advice provided to Internet users, database users and users of new media by means of a support hotline, user helpdesk, email or an online forum; providing electronic verification of on-line orders of digital content and generating electronic permission codes which then allow users to access said digital content in the nature of pictures and to display the same online with tags; providing information and advice with respect to the aforementioned services