The mark consists of (a) a background of concentric circles, with an inner circle in white, fading into blue, with an outer circle of lighter blue; (b) a series of heart-shaped designs in red with some black trailing elements and light blue imposed on the inner white and fading white circles; (c) the word "www.pocoyoworld.com" in light blue lettering at the top of the mark; (d) the phrase "world" in light blue at the bottom of the mark, and (e) across the center of the mark, the letters "POCOYO" in white inside separate adjacent colored blocks as follows: a white "P" inside a red block, a white "O" inside a blue block, a white "C" inside a green block, a white "O" inside a purple block, a white "Y" inside an orange block and a white "O" inside a yellow block, with the blocks on a white background.