Apparatus for recording, transmission or reproduction of sound or images; software and computer programs for use in creating, editing and sharing virtual world/virtual reality content, including computer aided design (CAD), text, sound, photography and video content; computer game programs and software; downloadable computer programs and software for use in creating, editing and sharing virtual world/virtual reality content, including CAD, text, sound, photography and video content; recorded computer programs and software and computer programs for use in creating, editing and sharing virtual world/virtual reality content, including CAD, text, sound, photography and video content; downloadable computer programs and software that are distributed online and computer programs for use in creating, editing and sharing virtual world content, including CAD, text, sound, photography and video content; game programs and software for use with electronic games of all kinds; computer graphics software; games software and computer games equipment for use with television apparatus, namely, video output game machines; interactive computer and video software and computer programs for use in creating, editing and sharing virtual world/virtual reality content, including CAD, text, sound, photography and video content; security devices and software license checking devices, namely, user and content identification tracking software; simulation software for use in creating, editing and sharing virtual world/virtual reality content, including CAD, text, sound, photography and video content; software for playing video, computer and on-line games; downloadable electronic publications in the nature of blank form agreements, manuals and reports in the field of creating, editing and sharing virtual world/virtual reality content, including CAD, text, sound, photography and video content; magnetic, optical and other digital and analogue electronic data carriers and storage media, including recording discs, machine readable flash memory drives, removable hard disc drives, compact discs, digital versatile discs and digital video discs (DVDs), cartridges, and cassettes, all featuring virtual world/virtual reality content for playing games or as reading materials; downloadable computer software provided or used via wireless devices for use in creating, editing and sharing virtual world/virtual reality content, including CAD, text, sound, photography and video content; computer software for mobile or cellular telephones and other wireless devices for use in creating, editing and sharing virtual world/virtual reality content, including CAD, text, sound, photography and video content; computer peripherals; component parts and fittings for all the aforesaid goods

Online telecommunication services, namely, providing online facilities for real time interaction by voice, text, and avatar-based communications for transmissions of messages among computer users with other computer users concerning topics of general interest, and discussion about content sharing in the form of data, CAD objects, photographs, videos, computer screen backgrounds and textures, via a publicly accessible website and within computer and software-generated virtual worlds; providing Internet chatrooms; providing electronic bulletin boards for the transmission and exchange of messages between and for social networking among users and developers about virtual worlds and for the transmission of electronic games and other computerized software applications that are used in or relate to virtual worlds; providing computer-generated virtual worlds, namely providing access to electronic sites on the internet comprising computer-generated virtual worlds and providing access to websites that contain downloadable virtual world software applications; providing access to databases; audio and video teleconferencing services; netcasting services, namely, the transmission over a computer network, including through Internet protocol for reception by members of the public of virtual world content; electronic messaging services; providing private and secure real time electronic communication over the Internet; providing voice communication services via the Internet; text messaging services; providing on-line forums for transmission of messages among computer users concerning virtual worlds, social networking and games; transmission over a computer network, including through Internet protocol, of image, voice and sound for the purpose of providing access to and for the playing of online computer games and virtual reality software; transmission services of sounds and pictures by on-demand systems, namely, video-on-demand services

Entertainment in the nature of providing online games in which users create and interact within virtual worlds, interact socially and play games; game services and virtual reality game services provided on-line from a computer network; providing games services on-line involving non-downloadable computer games and virtual reality computer games; entertainment services being the production of multimedia audiovisual components for software used for entertainment purposes; provision of entertainment information and on-line game information services including information about enhancements of on-line games; on-line publication of manuals for computer games and virtual reality computer games; providing online interactive multiplayer game services; arranging and conducting competitions, namely, competitions relating to computer games and virtual reality computer games

Design and development of computer hardware and software; consultancy in the field of computer software and hardware; updating of computer software and computer game software; provision of technical information about software and computer hardware and software support services for computer game software and virtual reality software; computer programming consultancy; design and development of computer game software and virtual reality software; provision of non-downloadable software on-line featuring software for use in creating, editing and sharing virtual world/virtual reality content, including CAD and photography content and software for communications services including chat and voice; rental of computer game software; custom design of computer software