The mark consists of a brown print containing the wording LAVAZZA, being part of the applicant's name, of white color, in original capital block letters; under said wording, a circular print, of black color with grey and soft brown contour, inside of which photographic representation of two hands, of grey color with reflections of white light; the right hand, clenched as a fist, while letting some ground coffee, of brown color, fall down in the lower left hand, which is half-closed; above said representation, wording TIERRA, of white color, in original capital block letters, which is between two exclamation marks of grey color, where the left one being represented is upside down.