The trademark consists of a rectangular red device; inside said device, there is a blue stripe and, partially overwritting it, there are the words PRIMI NEL GUSTO, disposed on two lines. The words PRIMI and GUSTO are in white fancy capital letters with orange shading, while the word NEL is in yellow cursive characters. The letter L of said word is partially overwritting the final letter I of the word PRIMI, which is, in the lower part, jointed to the letter G of the word GUSTO. In the right final part of the blue stripe there is the word BARILLA, in smaller dimension, written in white fancy characters, contained in a red ellipse, with shades in the left upper part; said ellipse being in turn eccentrically set in another ellipse, with shadows in the left upper part and in the right lower part.