The trademark consists in a blunt angled rectangular device containing the following elements; a blunt angled rectangular device on a dark background including an oval device divided into three parts by a circumference; ACM is written with a special black font on a white background in the upper part, in the lower one appears the date 1899 with black characters on white background; the middle part is halved by a circle; a stylized red cross, with black contour line and background, is positioned on the right side, while the left parts is composed by five red and black vertical bands put one after the other; the word NEW is written is small fancy characters; a horizontal line with a shading red circle rounded by small lines; the word MILAN written in fancy characters, with red upper part, white middle and black lower part; the word POINT, written in small fancy character and placed upright with respect to the other element composing the label; horizontal red line cut off in the middle part.