Business consultation services in the fields of [ branding corporate identity, marketing strategy and planning, marketing communications planning and project management, ] web-based strategy; [ market research, analysis and reporting, communications measurement and bench marking; ] business management consultation services; [ advertising services, namely, creating and dissemination of advertising materials and the marketing of goods and services of on-line retail services providers via a global communications network; ] business marketing consulting services in the field of electronic commerce, namely, [ search engine marketing, guerilla marketing, pay-per-click marketing, and ] assisting on-line retail service providers with defining and targeting a consumer market and consumer audience