The mark consists of the literal element "Jumpin' Jacks Playland" in balloon font with the words "Jumpin' Jacks" in YELLOW and the word "playland" in GREEN and placed underneath the word "Jacks". The mark also presents 5 figures, each with five extremities resembling jacks (pieces of the game which contains several of these jacks and a small bouncing ball). These five figures are colored and placed as follows: The first jack of color BLUE is placed atop the letter "J" in the word "Jumpin'". The second jack is of color ORANGE and placed on the top right of the letter "m" in the word "Jumpin'". The third jack is of color RED and is placed directly above the dot for the "I" in the word "Jumpin'". The fourth jack is of color PURPLE and is placed above the union of the letters "A" and "C" in the words "Jacks". The fifth jack is of color GREEN and is placed far above the union of the letters "K" and "S" in the word "Jacks", to the right of the upper arm in the letter "K" in the word "Jacks". Surrounding the words "Jumpin' Jacks" are several BLACK lines used to depict jumping movement. The mark appears on a WHITE background.