Interactive electronic video game software, firmware and computer programs, pre-recorded films, laser discs, optical discs, compact discs, digital discs, magnetic discs, tapes and firmware featuring fantasy characters in fictional comic, dramatic, action and adventure stories; integrated circuit chips for displaying enhanced sound, pictures, text and graphic material for use in video game cartridges, integrated circuit chips for use with cell phones and personal digital assistants, which store and execute sound, pictures, text and graphic material, interactive games, live and/or animated entertainment content, literary content, non-interactive games and puzzles, and music, allowing the user to customize their device interface, downloadable multimedia files containing sound, pictures, text and graphic material for interactive electronic games featuring fantasy characters downloadable multimedia files containing sound, pictures, text and graphic material, namely, television shows featuring fantasy characters downloadable multimedia files containing sound, pictures, text and graphic material, namely, motion pictures, motion picture trailers, and/or direct videos, featuring fantasy characters downloadable electronic publications, namely, books, short stories, comic books, graphic novels and magazines featuring fantasy characters in fictional action and/or adventure stories