The mark consists of black background, blue waves in mid-ground, red beach in foreground, with two yellow-trunked palm trees growing in the red beach, leaning toward each other, with black lattice on trunks and green fronds with black center veins. There is a yellow sun with red rays in the center of the image, between the palm tree tops. The words "HAI TIDE" appear in characters consisting of stylized bamboo segments above the palm trees, the words "BEACH 'N' SURF GEAR" appear in small letters on the blue waves between the tree trunks, and there is a narrow yellow border inset from the edges of the image. The color yellow appears in the wording "HAI TIDE" and "BEACH 'N' SURF GEAR".