The mark consists of a distinctive trade dress characterizing the packaging for the owner's product. The packaging design consists of a narrow rectangle at the top in dark purple that spans the width of the box. Below that rectangle is a larger white rectangle that also spans the width of the box. On the left is the word "Strovite" which is in dark purple with the exception of the dot on the "i" which is green. On the right in stylized, slightly smaller, capitalized, green letters is the word, "ADVANCE". There is a purple line that forms a three-sided box starting below the word "Strovite", going to the right, and ending above the word "ADVANCE". To the left, below the line, and capitalized are the words, "ANTIOXIDANT VITAMIN / MINERAL SUPPLEMENT". To the right of "SUPPLEMENT" is a purple box. Below the white box is a green stripe that fades from dark green to light green from left to right. Below the stripe is a rectangle that fades from left to right, from dark purple to light purple. At the bottom, there is a narrow rectangle that fades from left to right dark green to light green.