The mark consists of A DISCOUNT CARD CARTOON WITH RED, YELLOW, ORANGE, GREEN, BLUE, AND OLIVE GREEN COLORED STRIPES AS PART OF THE BODY. THE BODY INCLUDES A HOLE IN THE MIDDLE OF THE RED STRIPE; TWO RED EYEBROWS ON THE YELLOW STRIPE OVER THE EYES; ORANGE SHADOW FOR THE EYES ON THE UPPER PART OF THE ORANGE STRIPE; WHITE CIRCLE OUTLINING THE EYES OVER THE ORANGE AND GREEN STRIPES; BLACK CIRCLE OUTLINING THE EYE WITHIN A LIGHT BLUE CIRCLE INSIDE THE BIG WHITE CIRCLE; A WHITE CIRCLE AT THE UPPER LEFT HAND SIDE WITHIN THE BLACK AND LIGHT BLUE CIRCLE OF EACH EYE; SMALL WHITE CIRCLE AT THE CENTER LOWER PART OF EACH EYE WITHIN THE BLACK AND LIGHT BLUE CIRCLE; THE MOUTH IS OUTLINED WITHIN THE BLUE STRIPE; IT'S INSIDE A DARKER BLUE SHADE WITH A RED OVAL SIMULATING A TONGUE AT THE MIDDLE LOWER SIDE OF THE DARKER BLUE AREA; BELOW THE RED OVAL, INSIDE THE BLUE STRIPE UNDER THE LIP IS A SHADED BLUE LIP; THE WORD "PUEBLO" IN WHITE COLORED LETTERS IS IN THE MIDDLE OF THE OLIVE GREEN STRIPE. ATTACHED TO THE BODY ARE RED COLORED ARMS AND LEGS.