The mark consists of the top portion of the background is white, the middle portion is gray and the bottom portion is dark gray, the wording ALIEN ROADKILL appears in red outlined in tan, the splatter designs are green, the spaceship is black, the inner lining is yellow with white circles on the left and blue circles outlined in white on the right, the legs of the spaceship are white outlined in black and the ladder is white and is outlined in black, the top portion of the spaceship is black with white lining and curved gray band, the triangles are yellow and the circles are yellow and outlined in white, the middle portion of the spaceship is outlined in white and the antenna are black and outlined in white, and the entire spaceship is highlighted in light blue, the alien is green and outlined in black with black eyes, the background portion of the alien is light blue, the wording BEEF JERKY is black, the wording BETTER JERKY THAN THE LANDING is black, the wording ROSWELL, NEW MEXICO is yellow on gray rectangle background and the bottom rectangle is yellow.