The mark consists of the word CAROU-CELL in non-standard characters. All letters are capitalized. The first letter "C" is in alternating sections of light and dark blue; the letters "AROU" are in dark blue; the arrow design between CAROU and CELL is in light blue; the stylized "C" in CELL is comprised of light blue bands; and the letters "ELL" are in dark blue. The alternating sections in the first letter "C" form a directional arrow moving in a clockwise direction from the bottom, ending at the top with a protruding triangle. The letter "A" has its front half removed; the letter "R" has the back vertical line removed on the top half .