Retail store services, on-line retail store services, wholesale store services, direct response retail services by means of infomercials, and mail order services all featuring housewares, namely, bakeware products, ironing boards and ironing board covers, vegetable shredders, vegetable shredders and choppers, cutlery, namely, forks, knives, spoons, manual food slicer, dicer, chopper and grater, stainless steel, waterless cookware, namely, pots, pans and non-electric pressure cookers, yoghurt making equipment, apparatus for cleaning floors, namely, mops and vacuum cleaners, toothbrushes and electric toothbrushes, manual food processor, mixer, beater and chopper, electronic bag sealer, electric kettles, filters for water purification, steam generating apparatus, namely, electric steamers for cooking, telescopic window cleaners, milk frothers, containers for steaming foodstuffs, health and fitness products, namely, massage apparatus, exercise equipment, abdomen exerciser, body training apparatus for training multiple areas of the body, exercise equipment for the posterior, home walking exerciser, weight training apparatus, step training apparatus, bodybuilding, training and toning apparatus and equipment, medical preparations for slimming purposes, beauty products, namely, skin care products, cleansers, skin soaps, soap-free facial washers, sun screens, sun tanning lotions, non-medicated facial lotions, non-medicated skin moisturisers and non-medicated skin creams, hair decorations, hair styling products, toys and games, hand tools, namely, knives, spatula type applicator to apply sealants made of silicone, acrylic and other compounds, spanners, razors, combination hammer, screwdriver, socket wrench and adjustable bolt tool, kitchen and table knives, rotary action multi-tool for drilling, screwdriving, fastening and removing bolts, screwdrivers, blades, drills and attachments to drills, multi-functional screwdriver unit, screwdrivers, bits, automotive products, namely, windscreen wipers and windshield wipers, alarms and anti-theft devices and apparatus for vehicles, vehicle immobilising devices and apparatus, steering wheel and gear lever locking devices, electric juicers and blenders for household purposes, electric ironing machines for clothing, portable steam pressers for fabrics, steam cleaning machines, electric can openers, knives and knife sharpeners, electric beaters, electric fruit pressers, electric food processors, electric juicers, electric food processors, electric food steamer, hand-held electrical battery operated plastic sealers, dietetic products to help achieve weight loss, chemicals used for water treatment, namely, swimming pool chemicals, electric swimming pool cleaner, printing ink, refill kits for toner cartridges for printers and photocopiers, telephones and telephone apparatus, cellphones and accessories, coatings including non-stick coatings for cookware, homeware, kitchen utensils, implements and utensils for heating, steam generating cooking, writing instruments, namely, fountain pens, ballpoint pens, soft tipped pens, stylist pens, mechanical pencils, substances for laundry use, namely, ceramic laundry discs, cleaning, polishing, scouring and abrasive preparations, car polishers; product merchandising