Computerized on-line gift ordering service which matches the gift giver's requirements with the gift recipient's wants and needs; Gift registry services; Issuing gift certificates which may then be redeemed for goods or services; Merchandising services for inducing the purchasing public to buy the goods of others through a promotional gift redemption program; Promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; Promoting the goods and services of others by providing hypertext links to the web sites of others; Promoting, advertising and marketing of the on-line websites of others; Promotion, advertising and marketing of on-line websites; Providing a web site at which users can offer goods for sale and buy goods offered by others; Providing a web site which features advertisements for the goods and services of others on a global computer network; Retail gift shops; Retail shops featuring gifts