Providing information directory services for a wide variety of topics in the fields of shopping, retailing, electronic commerce, mobile communication products and services, and entertainment products, programming, and services; providing referrals to web sites that provide a wide variety of information, products and services in the fields of shopping, retailing, electronic commerce, mobile communication products and services, and entertainment products, programming, and services; auction and reverse auction services; conducting, organizing, and hosting auctions accessible via mobile phones; conducting, organizing and hosting auctions accessible via computer and telecommunication networks; customer loyalty program providing points or credits to service users that can be redeemed for a wide variety of goods and services; redemption services allowing points or credits accrued by service users to be redeemed for a wide variety of goods and services; providing a marketplace for the sale, trade, and purchase of goods and services accessible via mobile phones and computer and telecommunication networks; providing electronic communications network sites for the sale, trade, and purchase of goods and services; facilitating the sale, trade, and purchase of goods and services by others via electronic communications networks; exchange services, namely arranging and coordinating exchanges, trades, and disposal of goods and services; online retail store services featuring apparel, CDs, DVDs, computer graphics and images, sound files and ring tones, books, comic books, toys, consumer and office electronics products, travel and vacation products, activity and experience products, luxury goods, vehicles and general merchandise; order fulfillment services

Providing sweepstakes, games of chance, and contests via mobile phones and computer and telecommunication networks; entertainment services namely, providing the ability to compete for prizes via text messaging and network-enabled applications using mobile phones; entertainment services namely, providing the ability to compete for prizes via web sites and network-enabled applications on computer and telecommunication networks; entertainment services namely, providing games via mobile phones and computer and telecommunication networks