"The mark consists of an outermost thin circle, the top half of which is red, the bottom half is navy blue. A thin white circle is inside the red/navy blue circle and inside that, is a thicker red circle with small white strips within the circle at the bottom (6 o'clock position of a clock) and top (12 o'clock position of a clock), and at the right (2 o'clock position of a clock) and left (10 o'clock position of a clock). The next interior circle is solid navy blue with a thin white outline. Overlaying the navy blue circle are three vertical columns of the same height that are gray with thin navy blue lines running vertically and horizontally within the columns. There are two gray bars running horizontally above the three vertical columns. The top bar is longer than the bottom bar. Both bars are gray with thin navy blue lines running vertically and horizontally within them. The words Lifetime Financial Solutions are in navy blue, and are placed to the right of the mark and in some instances, placed below the mark. In both instances, the word Lifetime is on the top, the word Financial is in the middle and the word Solutions is on the bottom. The font size is as follows: Lifetime is 16point, Financial is 14 point and Solutions is 13.5 point. When these words are placed to the right of the mark, they are the same height as the mark; when they are placed below the mark they are the same width as the mark. The font for these words is Cheltenham BdHd BT. The Pantone Colors for the mark and the words are as follows: Navy Blue is 282, Red is 195 and Gray is 7539."