The applicant claims color as a feature of the mark, namely, Centered in the logo is PURITY CHEMICALS partially encased in a deep purple (R68, G43, B129) crescent oval starting thin and gradually working up to a thicker line thinning again at the end. The crescent oval begins 3 1/4 of the way up on the left moving down, following along the bottom up the right side and ends after the curve is completed. The font Purity is Arial Black font layered with a solid light navy blue (R10, G80, B161) in the back, bottom left and a baby blue font (R139, G211, B229) outlined with dark navy blue (R19, G0, B124) font slightly raised to the top right stretching the entire length of the crescent. Beneath this font is a deep purple line (R68, G43, B129) connecting to the crescent only on the right separating the words PURITY and CHEMICALS. The font used for the word CHEMICALS is Myriad Pro Regular in the same deep purple (R68, G43, B129) as the line and the crescent stretching the entire length of the crescent. Behind the font and the crescent are three oval rings tilted from the bottom left and raised on the top right.. The outer ring is a blue (R10, G80, B161) with a radial gradient including white (R255, G255, B255). This line thins as it gets closer to the crescent. The middle ring is white (R255, G255, B255). The third inner ring is also a radial gradient using blue (R10, G80, B161) and white (R255, G255, B255). This ring gradually disappears as it moves closer to the bottom left curve. The center of the ring is filled with a linear gradient using green (R0, G145, B147) and white (R255, G255, B255). The center nor the rings show through the center of the crescent..