The mark consists of a black rectangle bordered on the inside by a thin, gold, line in the middle of which appears the image of the upper half of a bear shaded and outlined in brown with an open mouth and an extended pink tongue, with the bear's right paw extended upwards gripping a cluster of purple grapes with two grape leaves shaded green and orange, from which purple wine is being squeezed into the bear's mouth, and with the bear's left paw extended horizontally outward gripping a gray goblet on which appear the letters "GBW", with the bottom of the bear image surrounded by numerous purple grape clusters and green and orange shaded grape leaves, with all of the grapes and grape leaves in the image containing areas of darker green as shading and outlining. In the upper right corner of the black rectangle appears the phrase "LOT NO. 12" in capitalized gold font, in the lower left corner of the black rectangle outside the gold border line appears the phrase "ALC 14.5% BY VOL", and below the bear image appears the horizontally-centered term "BEARITAGE" in large gold capitalized font, directly below which is the phrase "CALIFORNIA CLARET" in smaller, capitalized gold font, below which is the phrase "GUNDLACH BUNDCHU WINERY" in capitalized gold font.