advertising, marketing, promotional, publicity, and public relations services; services regarding the creation and delivery of live presentations by others to groups, namely, providing scriptwriting, theme development, set and lighting design, technical direction, audio and video production, choreography and costuming services, all for use in business or promotional activities, namely, award presentations, product launches, keynote speeches, road shows, press events, shareholder meetings, and business conferences; management, consulting and production services regarding materials for broadcast through television, radio, internet and other media channels, such materials being television and radio commercials, direct mail campaigns, print, billboard and website advertisements, internet based advertising campaigns, and guerilla marketing programs; soliciting, negotiating, managing and administering on behalf of others sponsorship and licensing agreements that promote the intellectual property of a party to such agreement through arrangements in which such party's intellectual property is to be displayed on goods sold by another, or displayed or publicized at special events, sporting events, entertainment events and tourist attractions, or displayed or publicized in advertising and promotions for such goods, events or attractions; consulting services directed to governmental and political affairs, namely, assisting and advising others in the management of ballot initiatives and election campaigns, educating and communicating with public officials and news media, managing crises, and building and mobilizing coalitions to obtain regulatory and legislative approvals affecting the respective industries of others; lobbying services, namely, promoting the interests of third party clients in the field of legislation and regulation affecting their respective industries