The mark consists of All uppercase letters. All of letters are connected to the letters next to, above them, and below them. The letters "CATAL," left of center; Above the letters "YZING," with the "Y" centered and below the letter "C" and the letter "A" and the "G" below nothing; Above the letters "CREA," centered with the "C" directly below the "Y" and the "A" directly below the "N"; Above the letters "TIVITY," centered with the "T" and the "I" directly below the "C" and the "Y" just past the "A".