Advertising via electronic media and specifically the internet; Catalog ordering service featuring water leisure activities and water sports and related recreational products, namely, Jewelry, Sports Apparel, Swimwear, Vacation and Leisure Apparel, Fishing rods, reels, lures and apparel, Cookware, Decorative and Fine Arts, Swimming and boating safety, Sandals, Coolers, Storage bins and lockers, Boating electronics, Water Sports Equipment, Boat Electrical equipment, Flags, ensigns and signaling equipment, Purses, handbags and fanny packs, Sun protection apparel and products, accessories, namely Swimming Pool Accessories, Fishing Boat Accessories, and Sport Boating Accessories, and services market, namely, Travel planning and services, Deep Sea Fishing Guides and Tours, Resort Vacation planning and services, Ocean Cruise planning and services, Used Boat Sales locator and publication services, Fishing Tournament news and reservation services, Scuba and Snorkeling vacation services, and Tow and rescue services for boaters; Demonstration of goods and services by electronic means, also for the benefit of the so-called teleshopping and homeshopping services; Dissemination of advertising for others via an online communications network on the internet; Dissemination of advertising for others via the Internet; Electronic catalog services featuring featuring water leisure activities and water sports and related recreational products, namely, Jewelry, Sports Apparel, Swimwear, Vacation and Leisure Apparel, Fishing rods, reels, lure, and apparel, Cookware, Decorative and Fine Arts, Swimming and boating safety equipment, Boat cleaning and repair products, Pool cleaning, maintenance and repair products, Shoes and Sandals, Coolers, Storage bins and lockers, Boating electronics, Water Sports Equipment, Boat Electrical equipment, Flags, ensigns and signaling equipment, Purses, handbags and fanny packs, Sun protection apparel and products, accessories, namely, Swimming Pool Accessories, Fishing Boat Accessories, and Sport Boating Accessories, and services market, namely, Travel planning and services, Deep Sea Fishing Guides and Tours, Resort Vacation planning and services, Ocean Cruise planning and services, Used Boat Sales locator and publication services, Fishing Tournament news and reservation services, Scuba and Snorkeling vacation services, and Tow and rescue services for boaters; Electronic commerce services, namely providing information products via telecommunication networks for advertising and sales purposes; Electronic retailing services via computer featuring water leisure activities and water sports and related recreational products, namely, Jewelry, Sports Apparel, Swimwear, Vacation and Leisure Apparel, Fishing rods, reels, lure, and apparel, Cookware, Decorative and Fine Arts, Swimming and boating safety equipment, Boat cleaning and repair products, Pool cleaning, maintenance and repair products, Shoes and Sandals, Coolers, Storage bins and lockers, Boating electronics, Water Sports Equipment, Boat Electrical equipment, Flags, ensigns and signaling equipment, Purses, handbags and fanny packs, Sun protection apparel and products, accessories, namely, Swimming Pool Accessories, Fishing Boat Accessories, and Sport Boating Accessories, and services market, namely, Travel planning and services, Deep Sea Fishing Guides and Tours, Resort Vacation planning and services, Ocean Cruise planning and services, Used Boat Sales locator and publication services, Fishing Tournament news and reservation services, Scuba and Snorkeling vacation services, and Tow and rescue services for boaters; Promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; Providing a searchable online advertising guide featuring the goods and services of other online vendors on the internet; Providing consumer product information via the Internet; Providing home shopping services featuring water leisure activities and water sports and related recreational products, namely, Jewelry, Sports Apparel, Swimwear, Vacation and Leisure Apparel, Fishing rods, reels, lure, and apparel, Cookware, Decorative and Fine Arts, Swimming and boating safety equipment, Boat cleaning and repair products, Pool cleaning, maintenance and repair products, Shoes and Sandals, Coolers, Storage bins and lockers, Boating electronics, Water Sports Equipment, Boat Electrical equipment, Flags, ensigns and signaling equipment, Purses, handbags and fanny packs, Sun protection apparel and products, accessories, namely, Swimming Pool Accessories, Fishing Boat Accessories, and Sport Boating Accessories, and services market, namely, Travel planning and services, Deep Sea Fishing Guides and Tours, Resort Vacation planning and services, Ocean Cruise planning and services, Used Boat Sales locator and publication services, Fishing Tournament news and reservation services, Scuba and Snorkeling vacation services, and Tow and rescue services for boaters by means of television