On-line retail store services featuring military, police, and camping equipment, namely, shirts, jackets, vests, pants, belts, hats, caps, underwear, outerwear, boots, shoes, socks, gloves, eye glasses, goggles, protective headgear, protective body armor, backpacks, fanny packs, water-carrying backpacks, medical kits, climbing rope, climbing harnesses, rappelling equipment, lanyards, carabiners, rescue tools, pry bars, sledge hammers, firearm holsters, firearm scopes, firearm cases and covers, firearm slings, firearm magazine pouches, firearm cleaning kits, firearm stocks, firearm cheek pads, shooting mats, knee and elbow pads, and knives, exclusive of military uniforms, law enforcement uniforms, firefighting uniforms, band uniforms, school uniforms, and military insignia.