The wording "SPICY CHILI POWDER/CHILE EN POLVO" appears in black. The letter"E" in the word "ECHALE" appears in green outlined in black, the letters"C", "H", and "A" in the word "ECHALE" appear in white outlined in black and green, the letters "L" and "E" appear in red highlighted with orange and outlined in black. The letters "CHILIT" in the word "CHILITO" appear in yellow fading to red and are outlined in black; letter "O" in the word "CHILITO" is in the form of a red jalapeno pepper with green stem outlined in black and highlighted with white and orange. A red jalapeno pepper with a green stem, outlined in black with red and orange appears below the wording in the mark. A green and white lime half design appears outlined in black to the right of the jalapeno design. The background of the design is yellow. The mark consists of the words SPICY CHILI POWDER/CHILE EN POLVO appear in black, the letter E in the word ECHALE appears in green outlined in black, the letters C, H, and A in the word ECHALE appear in white outlined in black and green, the letters L and E appear in red outlined in black, the word CHILITO appears in yellow and red outlined in black, letter O in the word CHILITO in the form of a red jalapeno pepper with green stem, including a red jalapeno and green lime appear below the word CHILITO.