Franchising, namely, offering technical assistance in the establishment and/or operation of business, educational, training and entertainment services, namely, conducting seminars, lectures, training sessions, retreats, speeches, lectures, conferences, classes, teleclasses, teleseminars, motivational speaking, music performances, music recording, music publishing, music management and workshops in the fields of school improvement, the music industry, business management, business organization, business promotion, organizational improvement, motivation, personal and spiritual growth and development, career development, goal setting and achievement, self-assertiveness, lifestyle management, self-help, wellness, diet, fitness, psychology, self-motivation, self-improvement, listening enjoyment, enhancing personal, professional and organizational effectiveness and distributing written, audio, musical and video materials in connection therewith