The mark consists of a silver background with repeating silver parallel lines on an angle with the word 'Colgate' in white superimposed on a red panel. The word "total" appears in the color yellow and is surrounded with an oval arrow spectrum design in a spectrum of colors beginning at the arrow head in red and continuing to the end in the colors blue, green, yellow and red. The arrow points to a stylized yellow clock with a white face. Beneath the spectrum design are the words "professional clean" and "plus whitening," which are in the color blue. Underneath and to the right of these words is a white toothpaste swirl outlined in the color silver. To the right of the spectrum is a white background with silver parallel repeating lines with the words "helps maintain" in the color blue and the words "dentist clean" in the color red.