Direct marketing services; providing a web site featuring product ratings of consumer goods and services in the fields of arts and entertainment, automotive, business and professional services, business-to-business, community and family, computers and electronics, construction and contractors, education, events and weddings, health and wellness, home and Garden, industry, agricultural and environment, legal and financial, media and communications, personal service and care, real estate, restaurants and food, retail, sports and recreation, transportation and travel; promoting the goods and services of others by providing hypertext links to the web sites of others; business marketing services, namely, providing online web site tools for businesses to advertise and market to existing and proposed customers, providing customer rating surveys, providing special incentives, namely, web site coupons