Providing information directory services for a wide variety of topics in the fields of shopping, retailing, and electronic commerce; providing information directory services for a wide variety of topics in the field of mobile communication products and services; providing information directory services for a wide variety of topics in the field of entertainment products, programming, and services; providing referrals to web sites that provide a wide variety of information, products and services in the fields of shopping, retailing, and electronic commerce; providing referrals to web sites that provide a wide variety of information, products and services in the field of mobile communication products and services; providing referrals to web sites that provide a wide variety of information, products and services in the field of entertainment products, programming, and services; auction and reverse auction services; conducting, organizing, and hosting auctions accessible via mobile phones; conducting, organizing and hosting auctions accessible via computer and telecommunication networks; customer loyalty program providing points or credits to service users that can be redeemed for a wide variety of goods and services; redemption services allowing points or credits accrued by service users to be redeemed for a wide variety of goods and services; providing a marketplace for the sale, trade, and purchase of goods and services accessible via mobile phones; providing a marketplace for the sale, trade, and purchase of goods and services accessible via computer and telecommunication networks; providing web sites, Wireless Application Protocol (WAP) sites, and other internet sites, at which users can offer goods and services for sale and trade, and buy and trade for the goods and services offered by others; facilitating the sale, trade, and purchase of goods and services by others via electronic communications networks, through providing buyers with information about sellers, goods, and services; exchange services, namely, arranging and coordinating exchanges, trades, and disposal of goods and services; online retail store services featuring apparel, CDs, DVDs, computer graphics and images, sound files and ring tones, books, comic books, toys, consumer and office electronics products, travel and vacation products, activity and experience products, luxury goods, vehicles and general merchandise; order fulfillment services; electronic and mobile commerce services, namely, matching buyers and sellers for commercial purposes via mobile phones and computer and telecommunication networks

Electronic and mobile commerce services, namely, electronic commerce payment services, namely, establishing funded accounts used to purchase goods and services via mobile phones and computer and telecommunication networks

Providing sweepstakes, games of chance, and contests via mobile phones; providing sweepstakes, games of chance, and contests via computer and telecommunication networks; entertainment services, namely, providing the ability to compete for prizes via text messaging and network-enabled applications using mobile phones; entertainment services, namely, providing information in the nature of entertaining trivia, humor, quotations, and comedy via mobile phones; entertainment services, namely, providing games via mobile phones; entertainment services, namely, providing the ability to compete for prizes via web sites and network-enabled applications on computer and telecommunication networks; entertainment services, namely, providing information in the nature of entertaining trivia, humor, quotations, and comedy via web sites and network-enabled applications; entertainment services, namely, providing games via computer and telecommunication networks

Entertainment services, namely, providing information in the nature of horoscopes via mobile phones and computer and telecommunication networks