The mark consists of the wording "C.W. Wilson's Original" in black centered above the wording "CrappieRocket" appearing in multicolored letters and the wording "Custom Made Hybrid Jigs" appearing in black. The letters of the wording "CrappieRocket" are colored as follows: the initial "C" appears in red and pink; the "r" and "a" appear in purple; the two "p's" appear in purple and dark blue; the "ie" appears in light blue; the "Ro" appears in light green; the "c" appears in light green and yellow; the "k" appears in yellow; the "e" appears in yellow and red; and the final "t" appears in red. The wording is contained in an oval carrier having a dark blue border, filled with light blue, gray and white. The color gray appears as shading around the sides of the carrier. Two fish featuring dark green, gray, and white coloring and a turquoise outline appear on either side of the oval carrier. The mark's backdrop consists of a snow-covered mountain scene colored in white with black and gray forming rocks and shading. Above the mountain is a dark blue sky, and a white outline appears above the mountain design.