Promoting the use of its customers' services through loyalty programs, namely, providing discount travel, discount insurance, one stop shopping, card reward, cash back, and rebate points for the purchase of merchandise and services, as incentive for using credit cards, debit cards, charge cards, store value cards, other payment cards, and banking and financial accounts; advertising and marketing services in the field of financial, banking and credit card services and debit and credit card services; but excluding computer software and software systems, computer networks and hardware used by and software services provided to financial investment institutions, namely, mutual fund investment companies, financial investment advisors, and those businesses within all other financial institutions, to the extent they provide mutual fund investment services for use in connection with such financial investment institution's mutual fund investment services, and excluding computer software, software systems and software services provided to investment managers of such financial institutions to provide financial analysis and reporting to their customers; promotional customer loyalty programs, namely, providing financial marketing enhancement services and loyalty programs, namely, discount travel, insurance, one stop shopping, direct mail solicitations, fraud detection, and card reward and rebate programs to enhance the value of credit cards, debit cards, charge cards, stored value cards, other payment cards, and banking and financial accounts

Financial services, namely, banking services, electronic banking, electronic processing and management of billing, payment and debit transactions, credit card, charge card, stored value card, debit card and payment card transaction authorization, processing and collections for issuers and merchants; services in connection with issuance of credit cards, debit cards, charge cards, stored value cards, and other payment cards; application processing in connection with applications for credit cards, debit cards, charge cards, stored value cards, other payment cards, and other loans; check transaction processing; check authorization, verification, guarantee, and other check risk management services; check cashing services; debt collections services; electronic banking, bill payment services; automated teller machine services, namely, operation and driving of automated teller machines for banks and credit unions, as well as for use at gaming establishments; and providing the foregoing financial services through wired and wireless telecommunications and electronic media, global computer networks and the Internet; risk management services in the financial services industry; loan account processing services; financial services, namely, providing financial institutions with on-line information about their accounts and cardholders; check acceptance verification of point of sale, check guarantee services, processing of return of check data and forwarding of information to collection agencies regarding collections, marketed to retailers, groceries, drug stores, and petroleum stations; financial services rendered at gaming establishments, namely, cash access service, check cashing and automated clearing house services, cash advances and quasi-cash advances using a payment card, check cashing services and wire transfer services, and electronic cash advance services performed at gaming establishment windows; but excluding computer software and software systems, computer networks and hardware used by and software services provided to financial investment institutions, namely, mutual fund investment companies, financial investment advisors, and those businesses within all other financial institutions, to the extent they provide mutual fund investment services for use in connection with such financial investment institution's mutual fund investment services, and excluding computer software, software systems and software services provided to investment managers of such financial institutions to provide financial analysis and reporting to their customers

Providing a computer system for allowing financial institutions to verify customer identity information via a web-based interface but excluding such services provided to financial investment institutions, namely, mutual fund investment companies, financial investment advisors, and those businesses within all other financial institutions, to the extent they provide mutual fund investment services for use in connection with such financial investment institution's mutual fund investment services, and excluding such services provided to investment managers of such financial institutions to provide financial analysis and reporting to their customers; financial transaction monitoring services, namely, monitoring cash advance systems rendered at gaming establishments for the purpose of compliance with anti-money laundering statutes; but excluding computer software and software systems, computer networks and hardware used by and software services provided to financial investment institutions, namely, mutual fund investment companies, financial investment advisors, and those businesses within all other financial institutions, to the extent they provide mutual fund investment services for use in connection with such financial investment institution's mutual fund investment services, and excluding computer software, software systems and software services provided to investment managers of such financial institutions to provide financial analysis and reporting to their customers