Business consulting services in the field of employee and consumer recognition programs to improve and reward the performance, acquisition, retention and loyalty of employees, customers, and partners; conducting employee and consumer recognition programs to improve and reward the performance, acquisition, retention and loyalty of employees, customers and partners; and business management and consultation in the field of employee and consumer recognition programs to improve and reward the performance, acquisition, retention and loyalty of employees, customers and partners; promoting by telephone, facsimile, mail, electronic mail, or the world wide web the goods and services of others through the distribution of actual or virtual gift certificates, gift cards, debit cards, stored value cards, or electronic greeting cards to employees to reward loyalty, performance, sales or other achievements or events, or to consumers to promote particular products, services, brands or companies; and gift card services, namely, issuing gift card certificates that may be redeemed for goods or services