The mark consists of Dog, Cat, Fish in Fishbowl and Bird in varying colors against a green background. The mark consists of a Dog, Cat, Fish in Fishbowl and a Bird against a Green background, the Woof! name, and the wording Professional & Loving Care for Pets & Their Humans. The following colors are listed for each character: Dog - Beige body with Brown spots; Red nose; Purple collar; White teeth, tail and eyeball; Black eye pupils; Cat - Orange body; Red nose White eyeballs with Black pupils; Fish - Mauve body; White teeth and White eyeballs with Black pupils; Fishbowl - White with Blue water; Bird - Light Blue body; Orange feet and mouth with beak; Yellow tail, wing tips and head crown feathers; White eyeballs with Black pupils; "WOOF!" name - Red body with thin White border; Wording "Professional & Loving Care for Pets & Their Humans" - Red.