Business management, consulting and information services utilizing a guided selling customer relationship management (CRM) platform, namely providing integrated tracking, management, analysis and reporting of personalized service buying information and selling assistance in the nature of providing purchase information based on customer profiles and preferences with respect to a variety of financial services via a global computer network; sales and marketing services, namely, customer relationship management services for others, e-sales incentive programs, e-customer relationship management, e-marketing campaigns, sales force automation reporting, customer participation management and marketing; management services, namely, business development services for others and managing the provision of customer service for others