Online retail store services, online retail ordering services, electronic retail store services, online catalog and mail order catalog services, all featuring an array of basketball-themed merchandise, namely, audio recordings, video recordings, computer accessories, computer games, computer software, computer databases, video games, telephones, binoculars, eyewear, magnets, collectible and novelty items, collectible coins, medallions, albums, scrapbooks, photo frames, sports memorabilia, timepieces, jewelry, jewelry boxes, credit cards, calling cards, publications, calendars, catalogs, organizers, directories, stationery, school supplies, giftware, gift sets, portfolios, posters, photos, trading cards, books, card holders, pamphlets, pennants, flags, banners, souvenirs, catalogs, bank checks, bags, travel bags, travel cases, sports bags, lunch boxes, wallets, umbrellas, clothing, toys, games, sporting goods, Christmas ornaments, decorations, housewares, lamps, lighting fixtures, beverageware, kitchenware, household supplies, containers, boxes, bed, bath and table linens, furniture, office furniture and accessories, lockers and footlockers; promoting the goods and services of others by allowing sponsors to affiliate these goods and services with a basketball program; promoting the sale of goods and services of others through the distribution of promotional contests provided over the internet; conducting online public opinion poll surveys and public opinion poll surveys in the field of basketball