Conducting business research in the field of motivation of people and performance of people employed in businesses, including how motivation and performance are affected by incentive and recognition programs and other related people performance strategies and tactics in consumer marketing, sales, job safety, productivity, length of service, job performance and quality; Conducting business research on the efficacy of people performance management programs, including incentive programs, internal and external promotion marketing, recognition, noncash awards, and all areas related to motivation of people employed in business and enhancing business performance through people