Advertising consultation, namely, providing advertising media and intelligence reporting information which provides broadcast advertisers knowledge and visual schedule depiction, using spreadsheets or tables, either computer-generated or in print, of actual aired advertisements on specific stations in specific geographic markets, reporting by either advertiser names, brand names or market segments, and whereby the computer-generated version permits users to retrieve and display captured versions of specific competitor advertising spots, thereby enabling the users to monitor and identify competitive advertising positioning and/or review competitors' video or audio advertisements in specific advertising pods (sequential groups of commercials within individual commercial advertising breaks) or sets of pods in specific markets, or during specific periods of programming