The mark consists of The color GOLD appears on the fish directly in below the BLUE portion of the dorsal fin and begins at the mouth and ends at the tail of the fish. The color AQUA appears on the bottom portion of the fish and begins directly under the gills and above the pelvic fins and ends directly below the pectoral fins. The color YELLOW appears on the Caudal, Anal, and Soft Dorsal fin on the picture, and fades to white at the half way point down to the body of the fish. The spreader bar on the fishing lure appears in GRAY. Each tip of the fishing hook appears in DARK GREEN, and the other half appears as the plastic mesh used to attract fish in the color GREEN. Where colors appear: The color GREEN appears throughout the wording "BILL-E-BAR" and as a part of the design of the fishing lures. The color BLUE appears as the plastic line used in the fishing lure and the dorsal portion of the entire fish design including the dorsal fin, The color BLACK appears as shading on the bottom half of the yellow fin tuna in the design and as the border for the entire design of the fish. The color YELLOW appears on the very tips of the four fins on the end of the fish design. The color WRITE appears in the fish design.