Rental of photographic equipment and equipment related to the taking of movies, videos and digital media, namely, digital cameras, video cameras, television cameras, camera systems comprised of camera support devices in the nature of tripods, heads and mounts, lenses, magazines, batteries, lens controls, filters, and video assists, video systems comprised of studio monitors, videotape recorders, down converters, format converters, routers, camera control units, on-board monitors, waveform monitors, engineering racks, lens control devices, power supplies, time code generators, sync generators, and batteries, remote camera systems comprised of camera cranes, crane tracks, remote controlled mounts, remote follow focus devices, video cameras and monitors, camera positioning devices, and camera operating controls; camera accessories, namely, matte boxes, follow focus devices, brackets, lens supports, lens controls, speed controls, remote control devices, cables, barneys, heaters, weather protectors, underwater housings, rings, shades, spray deflectors, lighting equipment, and providing facilities and projection equipment for the projection of video and digital media