The colors blue and white appear in a circular target pattern on the left side of the mark with a white center surrounded by a proportionately larger ring of blue, surrounded by a proportionately larger ring of white, surrounded by a final proportionately larger ring of blue; the colors white and orange appear in a horizontal arrow pointing directly at the center of the circular target pattern, with the arrow outlined in orange, the top half of the arrow white and the bottom half of the arrow orange; the color blue appears in the word "Best" which includes a capital "B"; the color orange appears in the words "of" and "the", which are illustrated with the "of directly centered above the "the", with both printed in lower case letters; the color blue appears in the word "Web" which includes a capital "W".