The mark consists of the word FRUITZEN in blue in capital "F" and lowercase "ruitzen". The "u" has an umlaut above it in red and orange; the "i" is dotted in green. An orange semi-circular swirl is situated from the left of the center of the "F" to above the top of the "r"; an orange curved line begins below the "F" and the "r" and curves up toward the "u". A yellow squiggly line appears from above the red umlaut to the "t" and another begins below the "t" and ends below the "e". One red curve appears over the "en" and another begins below the "n" and rounds upwards to the top of the "n".