promoting public awareness of the need for increased solar energy collection and energy conservation; energy auditing; energy usage management; providing a website whereby consumers and solar energy experts may meet and do business together; providing consumer information in the field of solar energy and energy conservation and energy cost reduction; franchising; sales; retail store in the field of solar and wind energy, energy conservation and home energy cost reduction; conducting trade show exhibitions in the field of solar energy, energy conservation and home energy cost reduction; providing an on-line showroom for the goods in the field of solar energy, energy conservation and energy cost reduction; distributorships in the field of solar energy, energy conservation and energy cost reduction; cost containment in the field of home and business energy usage; franchising, namely, offering technical assistance in the establishment and/or operation of solar energy, energy conservation and energy cost reduction businesses