Computer software, electronic games, downloadable music and videos, ring tones and other entertainment content for computers, portable gaming systems, mobile handsets, personal digital assistants and other telecommunications apparatus; use of software applications, electronic games, downloadable music and videos, ring tones and other entertainment content in connection with advertising and promotional services; handheld computers, mobile handsets and digital wireless devices; entertainment consoles and devices comprising computer and/or communications hardware and software; affiliate marketing services; gaming, gambling, betting, lottery and para mutual services provided by means of the Internet or via terrestrial means, cable, satellite channels, wireless or wirelink systems and other means of communication; organization and sponsorship of competitions, contests and sweepstakes; visual or audiovisual material for broadcasting on cable, satellite channels, the Internet, wireless or wirelink systems and other means of telecommunications