Computerized on-line ordering services through an interactive web site featuring prepaid gift certificates of others; advertising and promoting the goods and services of others; advertising and promoting the goods and services of others by providing a web site at which users can link other sites to order prepaid gift certificates of others, access hypertext links to the web sites of others and find retail store locations of others; advertising and promoting the goods and services of others through the issuance of gift certificates that may be redeemed from participating third-party merchants; advertising and promoting the goods and services of others through the marketing and administration of third-party gift certificates via the Internet and telephone ordering services; advertising and promoting the goods and services of others through on-line ordering and cataloging of those goods and services; computerized on-line retail store services, gift registry services and gift reminder calendaring services in the nature of providing gift suggestions and reminders to gift purchasers of holidays, birthdays, special occasions, events, or anniversary dates