Application service provider (ASP) featuring software in the field of public relations and media relations for use by communication practitioners to (i) publish and maintain media rooms, (ii) upload resource materials for media and other stakeholders, (iii) manage media contacts and generate media lists, (iv) notify media about campaigns and story opportunities via fax, email, mail, phone or other electronic means, (vi) create and track publicity teams, (viii) track media usage of materials, (ix) gather and summarize media coverage, and (x) compare media PR campaign performance (xi) consulting services for advice and support on media room design and functionality, and PR campaign management process