Affinity membership club services specifically developed for special marketing programs and discounts at participating hotels, through the use of membership cards and membership programs, namely, administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; promoting the goods and services of others through the distribution of special travel offers, a proprietary magazine and other promotional programs, namely preferred customer programs featuring periodic gifts, special event invitations, sweepstakes and rice-off offers; promoting the goods and services of others by offering discounts to group members; promoting the goods and services of other by arranging for sponsors to partner with their goods and services with older adults, namely, offering goods and services of partnering companies on a special or reduced cost basis; providing consumer information on products and services in the areas of travel, recreation, and providing consumer information on other products and services of interest to older adults, namely, automobiles, electronics, music, clothing and sporting goods; business and market research and surveys; and cooperative advertising and marketing services