The mark consists of three children in differing stages of play above the stylized words "Weigh Cool Kids" - the first child is a little girl jumping rope in a green dress, pink shoes and a pink vest, with blond pigtails; the second child is an African-American boy leaning on a skateboard, wearing green shorts, a blue shirt and a cap with alternating light and dark blue stripes; the third child is a slightly older girl with a radio earplug in her ears wearing blue pants, a blue vest and a pink and blue shirt - this girl has brown shoulder length hair; the words "Weigh Cool" are above the word "Kids" which has a star above the letter "i" and below the word "Kids" appears the phrase "eat right play hard be healthy" with a small black star between the three distinct components.