Computer software for providing limited access to data and third-party web sites and web content over a computer network based on installation and use by third parties of the aforementioned software; computer software to identify Internet search engine keywords and URL addresses and to execute corresponding web pages, web sites, banner ads and Internet advertisements; computer software for increasing search engine optimization; computer software to track, log and analyze Internet usage habits, Internet searching habits, and customer loyalty; computer software for compiling, analyzing, storing, sorting, organizing and distributing demographic, lifestyle and behavioral data and information; computer software for generating market research data, reports and analyses, and other information relating to marketing and advertising via the Internet; computer software used for facilitating comparison shopping via the Internet, namely, for conducting automated marketplace investigation for others to determine the prices and features of competing products and services and directing users to seller web sites; computer software for searching, compiling, indexing and organizing information on the Internet; computer software for creating indexes of information, indexes of web sites and indexes of other information resources; computer software for creating searchable databases of information and data